Monday, June 1, 2015

Lay on the Summer Designs

Even potato chip brands are going coastal!

Just in time for summer, Lay's Potato Chips will unveil limited time, summer-themed chip bag designs. We stumbled across these two in our local market. One features a couple relaxing on a catamaran possibly.  The other bag shows the same couple enjoying a relaxing summer moment on a hammock.  The designs are sure to add a little color and whimsy to your next beach party. 

As part of "Lay's Summer Days" campaign, the chip brand is also launching an interactive bag designer.  Fans can upload a photo of their favorite summertime experience with a caption.  A virtual version of a Lay's chip bag will appear featuring their photo on social media. The first 10,000 approved submissions will also get a real-life Lay's chip bag sent to consumers to tear open this summer.  For more information visit www.Lays.com.

Surely many of these photo submissions will feature someone on a beach somewhere!



 

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